01 · The founder
One rider.
One developer.
Hi, I'm Benedikt Rötsch — rider, developer, founder. I grew up in the countryside, surrounded by horses. Then ten years in Berlin's startup world, code instead of saddle. Until I moved to southern Spain and riding became part of daily life again — bringing back a passion that had never really left.
02 · The mission
Why maneframe exists.
Most agencies can deliver a website. Far fewer understand how equestrian businesses actually operate — day-to-day, in sales, and in how trust gets built.
maneframe is my answer to that gap: a founder-led studio built from inside the industry, not imposed on it from the outside. Alongside it, I co-founded Ridetreat in 2024 — a booking platform for the equestrian world — as proof that this work is practical, not theoretical.
Strategy before billable hours.
That means clearer guidance, plain-language specs, and honest conversations about what the business really needs next — even when the answer is 'not yet.'
03 · The people
The rest of the stable.
maneframe works with a small network of trusted specialists across Europe: developers, designers, photo and video teams, and drone pilots — people who understand both the digital work and the equestrian world it sits in.
They come in when a project genuinely needs their expertise — not to inflate scope. You have one direct contact at maneframe; coordinating the wider team is our job, not yours.
04 · Voices
In their words.
Since partnering with maneframe, our visitors and customer base has grown steadily every month.
Whenever we need digital expertise, Benedikt delivers clear answers and effective solutions that support our growth.
With maneframe handling our website, I can fully focus on my business.
Working for Benedikt and his clients is always a pleasure. I enjoy outdoor shoots and capturing special moments with horses and their owners.
Chris PrzybillaFreelance PhotographerBenedikt is not only a skilled rider but also a true expert in digital solutions.
Anthea KlinzingPassionate Horse Trainer
